This old adage is a great mantra for any business and it needs to be a high priority for you.
We go much further than this. Your database is critical to your businesses success.
You need to be able to analyse your customer behaviour and marketing campaigns.
Most of your money is spent in these two areas. It makes sense that you should maximise your return.
Good database design can increase your business volume massively.
It is absolutely critical that you get this right.